​DEFINED is about creative freedom and cultural connection.

We celebrate talent across film, music, fashion, and art at defining moments in their life and career, each shaping culture today.

 

Our purpose is simple: to create without limits, to connect through creativity, and to reflect the cultural now with love.

 

Through bold portraiture, thoughtful interviews, and our Art Sessions series, we tell stories that reveal the human side of artistry. Every feature is a collaboration, born from dialogue, instinct, and trust  where talent and creatives come together with curiosity, not agenda.

 

The result is work that feels alive: storytelling that’s intimate, visually unforgettable, and a reflection of culture as it happens.

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DEFINED is an alternative to the mainstream.

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Founder, Rachell Smith